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Leading lady

Leading lady

When you have true star quality you never lose it. Take Luba, for example. Eleven years ago she created an internet sensation when – together with Petter – she founded Hegre.com.

From the start she was the most viewed model. Her fans couldn't get enough of her. They dubbed her "The First Lady of Hegre.com". That's quite a compliment when you consider the quality of the supporting cast of models we feature.

Take a look at Luba today. Can you spot the difference? Of course not – she is still the one-of-a-kind that she was then. It's a pleasure to pay homage to her. Here's to the coming years and all that Luba will bring.

Click here to view a decade of Luba!

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